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A short guide for the Internet consumer

When you're on the Internet, you don't have time to waste on endless searches for useful real estate information. You want to get things done quickly and without hassle. So chances are you'd like a real estate agent who

• Answers e-mail promptly and professionally.
• Respects your on-line privacy.
• Offers home listings and other Internet tools to help you find or market a home.

Enter the e-PRO.

An e-PRO is a REALTOR® who has successfully completed the e-PRO training program for real estate professionals. Endorsed by the National Association of REALTORS®, the e-PRO course teaches professionals the nuts and bolts of working with real estate on-line: Web sites, e-mail, on-line tools, and most of all, what today's consumer really wants.

What does all this mean to you? There are several benefits of working with a certified Internet professional.

More privacy

Are you reluctant to give out contact information through the Web for fear of being pestered or spammed? e-PROs understand. They've learned the Web isn't just a place to do business; you need information from someone you can trust.

That's why e-PROs respect your privacy. They respond quickly to your questions, but don't send you unwanted communication. And they protect your personal information.

Less hassle

Tired of struggling to find information? e-PROs are more likely to have access to the latest Internet utilities, making your life easier. These tools may include:

• On-line home tours
• Instant access to comprehensive neighborhood data
• Extensive property listings
• Immediate e-mail notification of just-listed homes meeting your criteria
• Referral networks and on-line forums, where e-PROs can quickly find information--even potential buyers--from other e-PROs
• Newsletters on current real estate conditions in your area
• Electronic faxes sent to you by e-mail
• Advanced software, PDAs, and laptops to find you answers on the spot

The result: you get more information, more easily. With electronic files, you have less paperwork to deal with. And since your agent uses e-mail, you can even eliminate phone tag. The e-PRO streamlines your entire transaction, from showing to closing.

Less expense

An e-PRO's access to advanced technology can save you considerable expense. You have more tools to find or market your home, so you're likely to get a better price. With on-line home tours, you reduce in-person showings--and the costs involved. And by using e-mail, you save money on long-distance calls and fax charges.

Relocating? An e-PRO is ideal for you. With the tools to do your research electronically, you can make a decision on a home the first day you're in town--or without traveling at all. You and your family save on travel costs. And after you've decided to buy, monitoring the sale by e-mail saves you even more.

Should you use an e-PRO? Yes--especially if you're an Internet user. In this fast-paced age, technology has become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new consumer. If you choose an e-PRO, it's a safe bet you'll get the kind of service you want--and need.

AGENTS: SIGN UP HERE TO BECOME AN ePRO!


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• A realtor who has successfully completed a 45-hour course in Internet Technologies and Internet Marketing given by the National Association of Realtors and has received the ePRO designation
• A Certified Internet Realtor
• An ePRO can remain in constant touch with their clients using emails which are convenient to read at any hour, and can include photos and documents
• An agent who is enabled and empowered to give value added services to their sellers and buyers who are online? and many "Connected Consumers" who are online search for homes first on the internet before finding an agent
• A realtor how has the ability to research and to do complete and diligent data mining
• An agent who stays iin constant daily touch with other ePROs to share new ideas and experiences
• A realtor who has a referral list of ePROs all over the United States, with the same capabilities and "like-minded" thinking
• An agent who has state-of-the art office equipment and advanced software to keep ahead of the curve
• An agent who has an active website with a lot of information that keeps it "sticky," so "eyeballs" can find all kinds of information and keep coming back
• A realtor who refreshes their website often with new property listings and information for the convenience of their buyers and sellers
• An agent who nows how to use emails for marketing, sending photos of homes and information about them to clients and other agents with new listings? the quickest possible way
• An ePRO uses online tours to show their listings? as close as you can come to a personal visit to the property
• A realtor who interacts in online forums on real estate topics
• An agent who emails newsletters of interest to homeowners, both sellers and buyers